MTV’s Inventive Popping Promo Ad ‘Balloons’

Posted on May 3, 2011

MTV Brazil with ad agency Loducca Sao Paulo have created an ingenious new promo ad campaign titled ‘Balloons’ for their South American TV market. Similar to flip book animation, the clever ad utilizes a low tech yet inventive animation technique where a traveling spike pops hundreds of balloons along a track. Their actual stick figure animation is not only very inventive but also very entertaining, as the cool story starts off with a simple egg and leads to record contracts and Slash morphing into Eminem.